How to Amplify Your Message

So you are a conservative and you are frustrated that “no one is hearing what you are saying”? Welcome to the arena! The place where you have to learn how to more effectively communicate because your message matters! 

1. Determine what your message is: make sure it is succinct, clear, summarized. 
2. Frame it in a way that will be understandable to your target audience. I.e. if you want teenagers to grasp it, stop preparing a White Paper for them to read. 
3. Be clear about what the issue is and what you want people to do with it. Don't put it on your audience to muddle through to make sense of the issue: tell it to them. If they have to work at it they won't do it. 
4. Build a list of influencers and then invite them to share the information:
   - Influencer: someone who has a group of people they inform, and who has an audience that listens to them. 
   - Share the information with said influencers but in a way that they can skim and grasp quickly, possibly with links to click on for more information.
5. Share it on all your social media platforms, framing it in different ways to fit to that paradigm. 
6. Build your email list and distribute information through your email list. 
7. Lean on Media: If it’s a timely topic, push it with a Press Release or Briefing with the local Media. Ask them, “are you aware of this issue? Here are some ideas your audience might be intrigued by …” And remember to follow up. 
   1. Understand how to advance your topic with media.
   2. Follow up, follow up, follow up 
8. Repeat. Never understand one post, at one spot is sufficient.
9. Have it on a website, or a google drive link. Make sure it is someplace they can come back to, easily find, and refer to again and again and again.
   
10. When appropriate do a video explaining your idea or why you think it is imperative: not everyone reads content. Some people appreciate audio form, or visual form. If it's an urgent topic be prepared to share it many different ways.  
    
    

Bonus ideas:

• I love sending informative pieces to friends I know will be interested via text message. 
• If it’s urgent and timely pick up the phone and leave a message “Hey you should know about …” 
• Never forget snail mail … 
• Advertise in local newspapers 
• And at public gatherings, ask if an announcement can be made 

Sometimes you think the hardest piece is putting the  message together but it’s equally as hard to make sure it gets out there, is received, understood, and acted upon!

Also, don’t be discouraged when you have to share the information in different ways more than once. The word is it could take up to 10 times of repetition before someone connects. 

But if your message is important - it's important to put the time in to distribute the information far and wide. Email me [email protected] if I can help! 

- Amy 

P.S. KEEP LEARNING

1. Review this article that says you may have to repeat your message up to 10 times! 
2. And review this article for more insights on Psychology and Marketing. It has some definitions of terms and style information you might appreciating knowing.