Amy J. Hawkins
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The Thing That Will Crush You

8/27/2023

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I wrote this on a Sunday ... on a topic God is challenging me on. Drop your comments below to let me know what you think. 
ajh 


It feels so right we tell Ourselves boldly.
It sounds so good we whisper when doubt.
It appears so delightful, tantalizing and free!
Everyone else is doing it - I just want to be me!

It lets us be first - always it seems.
We can live by pure wants and human extremes.
We can idolize, stoke, and please it with whims.
We can go with our feelings again and again

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Why Doesn't the Conservative Movement Run as a Business?

8/18/2023

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As a business you know your market, you have a good product, and you build relationships (for a lifetime) with the customers ...
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It is time that Republicans start to see our party as a business. We are not just a clearing house for those who want a stepping stone to become a big deal.

We should stop with the game of “social club” or behaving like we are in 8th grade where the cool kids fight for popularity.

The Republican Party of America should be seen as:
  • The group of people with hope
  • A team of people with varying perspectives and respect for those who are different than you
  • Hard workers, strategic, and pragmatic
  • The brand of integrity
  • The family always seeking solutions and for ways to serve our community
  • The tribe that is aiming to build and not tear down
  • People who do what they promise, and act out what they talk about (aka demonstrate integrity)

We should be seen as the happy warriors not the sad and bitter girlfriend who didn’t get her way. (Am I wrong?)

We are the universe where conservatives should know to go for:
  • Truth, always based on conservative principles
  • Strategies for how to win
  • Opportunities for how to serve the conservative team
  • Connections for resources
  • Opportunities for fellowship, community and friendship

Like a business there is profit and loss, accountability, and a deep understanding of the market. 

Therefore, we should be:
  • Producing content our target market wants
  • Meeting our target market at their pain points
  • Taking time to listen to our target market and community
  • Communicating outward what we are thinking and doing
  • Always staying fluid for changing our optics and approaches
  • Always staying rooted in our fundamental principles

A girl can dream can’t she? What would happen if we started treating our parties like a business? Instead of how they are currently running?
​

It’s time we win as conservatives again. Let’s run this ship like a business. Thoughts?
Originally posted on Substack. Read it here.
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What Questions Should Republicans Be Asking?

8/7/2023

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If we want to save America (and we do) and we want the conservative cause to win (and we should), we have to have a professional plan for victory which includes a marketing and communication approach.
​

Is your local party ready?

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  • Home
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